The video is of the introduction of a new BMW concept car called the GINA. Discussing the car is BMW Design Chief Chris Bangle (the namesake of the "Bangle Butt"). The new concept? A fabric covered body.
Fabric bodies were common on British cars in the '20s & '30s. A number of pre-war MGs carried fabric bodies as standard equipment. I've never seen a fabric bodied car, but I have been around a number of fabric covered aircraft. If you squint your eyes, the GINA is somewhat reminiscent of a Zeppelin. I wonder what a hydrogen-powered version of the car would be called?