Most Americans really aren't familiar with the Lotus name. We British car enthusiasts know Lotus for building light, nimble and - occasionally - troublesome cars. Modern Lotus cars are expensive driver's machines. The Elise, for example, is quite basic (exposed aluminum structural supports intrude in the cockpit) but it is sublime to drive.
Here is a commercial for UK audiences about the new Lotus Europa. The Europa looks like it belongs on my list of cars I'm buying with my lottery winnings.