Lucas Was in More Than Just Our British Cars

I was thumbing through a copy of Motor Trend from December 1960 when I ran across this ad. As you can see, our friends from Lucas are proud of their customer base and would like you to know that they have offices here in the US of A.

Lucas later became (through a merger with American Varity) Lucas Varity and was later acquired by TRW.

Why don't we hear Lucas jokes about Ferraris?