Rover's Last Gasp in the USA

Ah, poor Rover. They were never really taken seriously as mainstream cars in the USA instead, they were the choice of those who sought the obscure or different. Rover's last attempt to make a go of it in the American market was the Sterling marque - a product of a close collaboration between Rover and Honda in the UK. 

Check out this US television ad wherein Sterling will give you back some of the money you'll spend to purchase one.