Tuesday, January 3, 2012

London Reinterprets an Icon

Is it possible to read an article about London without seeing an image of a red double decker bus? No more likely than not seeing Big Ben, a red phone box or a black cab. 

Transport for London (TfL) recently ran a competition to redesign the bus to bring it into the 21st century while maintaining the visual cues that would make it instantly recognizable. The winner of the competition is making a tour of London this month and is pictured here.

From:the TfL web site:

The new bus for London is a bus the Capital can be proud of. Inspired by the old Routemaster, it is modern, fully accessible and uses the latest green technology. 
It's the first bus designed specifically for the Capital's streets for more than 50 years. Passengers will be able to hop on and off through three sets of doors. When a conductor is on board, passengers can also use the open rear platform.

It is so iconic that SABCC arranged to have one present at last year's British Car Festival.  

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