Tuesday, February 7, 2012

US MGB Magazine Ad - 1963

2012 marks the 50th anniversary of the introduction of the best selling British sports car of all time and there are celebrations planed worldwide to mark the event. The anniversary is the theme of SABCC's 22nd annual British Car Festival this fall.

When MG introduced the MGB, there was plenty to be proud of; no more drafty side curtains, a large, lockable boot, a more spacious interior. It was indeed a major departure from the MGA. 

This ad is from the 1962-1963 introductory marketing blitz that Hambro (the BMC importer) designed to get the word out. The image they chose was of an Iris Blue car and they used "B" (bee) references liberally while trumpeting the new car's improvements .

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