|Photo credit: Lise Gagne|
As with most blowhards with a keyboard and high speed Internet, I've got a theory as to the root of the problem: saturation.
It seems like every volunteer fire department, church with a parking lot or restaurant with a need to generate traffic has a car show or cruise in of some sort. There's hardly a week that passes that a notice of a car show with a worthy fund raising cause doesn't pop up in my email in box. I cannot imagine how many badly-worded 'press releases' get out to the local print and broadcast media. I think we might be getting lost in the crowd.
British Car Festival is one of the area's oldest car shows with twenty years of history under its belt. I can think of only two or three others in the area that have had a longer run than our humble show. How can we set ourselves apart from the show and shines and make our event worthy of mention?
I'm open to ideas and we need volunteers with contacts. We've got about a year before the next BCF. That's plenty of time to develop a battle plan!